With so little legislation as to what can be classified as “organic” and “natural” beauty, it’s easy for us to be misled by deceptive labels and clever marketing. Despite this, 50% of UK consumers are now on the lookout for products which contain natural ingredients* and the organic beauty health and beauty market is now worth £61.2 million in the UK alone. **

TRUE Skincare, a new brand to hit the market, aims to cut through the hyperbole, offering 100% organic, 100% natural and vegan skincare, but at an affordable price. Their ethos is based around complete transparency, making organic and natural beauty accessible in both availability and price, without compromising on efficacy and elegance. They have gone the extra mile to make sure you’re aware of their high standards when it comes to using organic, ethically sourced ingredients, which is why they carry the Soil Association Certified Organic logo and Leaping Bunny stamp by Cruelty Free International.

With three products currently within the range, the TRUE Skincare facial oil blends have been developed to target your specific skincare concern; Certified Organic Nourishing Avocado & Evening Primrose Facial Oil for dry skin, Certified Organic Rehydrating Rosehip & Rosemary Facial Oil for dehydrated skin and Certified Organic Balancing Safflower & Basil Facial Oil for oily/combination skin. These beautiful facial oils are rich in essential fatty acids and vitamins and quickly sink into the deeper layers of the skin and contain carefully selected organic ingredients designed to tackle your skin concern. And all for an RRP of £13.50!

The TRUE Skincare range is available in selected Holland & Barrett stores and online, as well as www.britishcornershop.co.uk and www.trueskincare.co.uk.

**Soil Association 2016

*Mintel